During the first webinar of the four-part Design Thinking Series, we will discuss how important it is to truly understand the problem your product or service is trying to solve. You will learn how to develop personas and empathy for the potential users, which can be incorporated into a more successful design. You will be exposed to tools that will help you to observe, engage, watch and listen to the potential user, to get a realistic understanding of the end user’s experiences.

• 2019